Dynamic pricing changes a fare according to defined signals. Before implementing it, distinguish simple seasonal tariffs from an automated process that reacts to demand or remaining capacity.
A season, booking window or occupancy measure can inform a pricing rule. Specify what changes, when it changes and the limits of the change before choosing technology.
If a proposed rule changes price at an occupancy threshold, first establish what occupancy means. Booked passengers, provisional requests and vehicle demand are different measures. Also identify which departure, period and sales channels are affected. Only then can the rule and its technical implementation be assessed, including what happens to a checkout already in progress.
Decide how a price is handled during checkout and after a booking is issued. Changes must remain understandable to passengers, staff and sales partners.
Review refunds, date changes, agency fares and a partially completed payment. A pricing rule is incomplete if its exceptions leave the booking or accounting records unclear.
Travelmanager provides fare configuration and reporting foundations. Advanced demand-based automation or an external yield connection needs an agreed project scope. It is not presented here as an included automatic revenue optimiser.
Define how ferry fares may change by season, channel or other agreed rules.
Explore Dynamic Pricing
Use demand and capacity information to guide commercial decisions.
Explore Ferry Yield Management
Configure the fares you sell and the payment options your passengers can use.
Explore Sales, Pricing & PaymentsBring your questions about dynamic pricing for ferries to a discussion of your routes and working procedures.
