Online booking gives passengers a way to purchase before they reach the terminal. Its effect on occupancy depends on demand, the published offer and how easily travellers can complete the journey selection.
Publish clear dates, boarding points and ticket choices. A traveller should be able to see whether the intended journey is offered and understand the amount before checkout.
A new booking page can make purchasing more accessible, but occupancy also depends on the route, season and demand. Compare similar services and periods when evaluating the change. Look at completed purchases and cancellations as well as visits. Clear departure choices and a comprehensible checkout are practical improvements without promising a particular increase in bookings.
A booking flow should use the configured availability for the selected sailing. For mixed traffic, distinguish passenger places from vehicle space requirements.
Compare comparable periods and routes. Look at completed bookings, abandonment and cancellations rather than attributing every occupancy change to the website.
Test the booking flow on a phone, including return selection, guest checkout and payment recovery. Travelmanager’s online shop provides that connected booking entry point; no occupancy increase is guaranteed.
Let passengers choose a crossing, select tickets and enter their details on your website.
Explore Online Booking
Add Travelmanager online booking to your own website.
Explore Website Integration
Review bookings and sales alongside the departures they belong to.
Explore Operations & ReportingBring your questions about how online booking can help ferry occupancy to a discussion of your routes and working procedures.
