ATG: bringing Hamburg’s White Fleet onto one shared system.

Weather, events and extra sailings can change a busy day on the Alster. For ATG Alster-Touristik, the move to Travelmanager was about keeping ticket sales, charter planning and staff duties coordinated when the programme changed.

Alster boat by Hamburg's waterfront in evening light.

Hamburg’s White Fleet

The White Fleet has been part of Hamburg since 1859, taking residents and visitors onto the Binnenalster and Außenalster, through green canals and towards the Speicherstadt and Elbe panorama. The original account describes 18 vessels, more than 10,000 trips a year and around 50 staff working in ticket sales, charter planning and duty organisation. The programme combines scheduled services with special, themed and other advertised cruises.

Before: information spread across Excel, Outlook and email

Before Travelmanager, ATG organised ticket sales, dispatch and duty planning across several systems. Excel, Outlook, emails and manual overviews all played a part. In peak season, weather changes, events and additional trips made a current shared overview particularly valuable: different teams needed to adjust together.

The decision: connect the areas the team actually uses

Elena Pavlanská and her team wanted a compatible system that worked quickly, simply and reliably. Travelmanager combined the ticketing system, charter bookings and duty planner with a central real-time overview. That combination addressed ATG’s specific need to coordinate sales and the operating programme.

IN DAILY OPERATION

What changed for the White Fleet’s team

One record instead of repeated entries

ATG reports that duplicate and manual data entry almost entirely disappeared after implementation. Centrally available information simplified administration and gave staff a clearer basis for their work.

Ticket sales, charters and duties together

The account describes faster ticket sales, more efficient charter booking and better visibility in duty organisation. Guests also benefited from clearer information and a simpler purchasing process.

Fewer questions between teams

Internal coordination involved fewer follow-up questions. Elena Pavlanská links the simpler organisation and reduced daily workload with improved staff satisfaction; feedback from the team was very positive.

Elena Pavlanská’s advice

Her advice to other operators

Get in touch with colleagues and ask them to explain the system in more detail.

Elena Pavlanská · ATG Alster-Touristik GmbH
Translated from German.

Elena Pavlanská recommends Travelmanager particularly to tourism operators who need to organise complex workflows. Her advice is to speak to colleagues and have the system explained in detail.

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Tell us how you coordinate ticket sales, charter bookings and staff duties when your sailing programme changes.

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