CUSTOMER STORY
Weather, events and extra sailings can quickly change a busy day on the Alster. ATG Alster-Touristik introduced Travelmanager to keep ticket sales, charter planning and staff duties aligned when the programme changed.
Hamburg’s White Fleet has been part of the city since 1859. ATG takes residents and visitors onto the Binnenalster and Außenalster, through green canals and towards the Speicherstadt and Elbe panorama. The original account describes 18 vessels, more than 10,000 trips a year and around 50 staff working across ticket sales, charter planning and duty organisation. The programme combines scheduled services with special, themed and other advertised cruises.
Before Travelmanager, ATG organised ticket sales, dispatch and duty planning across several tools. Excel, Outlook, emails and manual overviews all played a part. In peak season, weather changes, events and additional trips made a shared current overview especially important, because several teams needed to adjust their work together.
Elena Pavlanská and her team were looking for a system that fit their daily work and was easy to use. Travelmanager brought together the ticketing system, charter bookings and duty planning in one shared overview. That matched ATG’s need to coordinate sales activity with the operating programme.
IN DAILY OPERATION
ATG reports that duplicate and manual data entry almost entirely disappeared after implementation. With information available centrally, administration became simpler and staff had a clearer basis for their daily work.
The account describes quicker ticket sales, more efficient charter booking and better visibility in duty organisation. Guests also benefited from clearer information and a simpler purchasing process.
Internal coordination involved fewer follow-up questions. Elena Pavlanská links the simpler organisation and reduced daily workload with improved staff satisfaction, and reports very positive feedback from the team.
Her advice to other operators
Get in touch with colleagues and ask them to explain the system in more detail.
Elena Pavlanská recommends Travelmanager particularly to tourism operators who need to organise complex workflows. Her advice is to speak to colleagues and have the system explained in detail.
Tell us how you coordinate ticket sales, charter bookings and staff duties when your sailing programme changes.
