Use demand and capacity information to guide commercial decisions. A yield-management workflow is a project-specific requirement, not a promise of an included automated revenue engine.
Compare departures using consistent measures such as booked passengers, vehicle demand and the fare sold. Distinguish reservations from confirmed bookings when interpreting demand.
A high number of enquiries, provisional reservations and confirmed bookings can mean different things. Establish which records contribute to a demand measure before using it to change fares. Then define the commercial decision, the affected channels and the permitted limits. Automated yield rules or an external optimisation connection require a confirmed project scope.
Specify when a fare may change, which channels receive it and what happens to a booking already in progress. Set boundaries so the commercial team can explain the outcome.
Travelmanager provides the booking, fare and reporting foundation. Discuss the demand-based rules or external optimisation connection you require so their implementation can be confirmed.
Define how ferry fares may change by season, channel or other agreed rules.
Explore Dynamic Pricing
Dynamic pricing changes a fare according to defined signals.
Explore Dynamic Pricing for Ferries
Review bookings and sales alongside the departures they belong to.
Explore Operations & ReportingTell us how ferry yield management fits into your operation and which part you want to improve. We’ll review the relevant workflow and the scope of your setup with you.
